Building and strengthening your company brand through effective visibility is one of the key essentials in event collaborations today. With effectiveness as our goal, our role in serving our sponsors comes in four layers:

 

1. Must serve the business interest of the sponsoring company

2. Must serve the best interests of the event and its participants

3. Must have a positive impact upon the sponsor’s direct consumers

4. Must benefit the consumers who use the products or services

 

Keeping in mind the above points, we have set our efforts towards achieving the ultimate coverage through our marketing and media campaign.  The thrust of every business is the amount of awareness it has in the marketplace. BEACH FASHION WEEK LA plans to provide maximum visibility for all our sponsors in the promotions of our event.

 

BEACH FASHION WEEK LA has built a strong team, in collaboration with ClayHouse Branding Firm, who’s focus is in marketing, promotions and developement of brands and events.  This team is expected to invite over 10,000 event goers through the following mediums:

 

ADVERTISEMENTS & MULTI-MEDIA PROMOTIONALS

The event is expected to have several advertisements published on fashion blogs, event sites and publications pertaining to Fashion and/or the beach living.  Press Releases will be sent to PR Firms, Bloggers, and Fashion Publications in Southern California.  Lastly, several promotional videos will be produced for featuring each sponsor’s company logo and website.

 

ONLINE MEDIA

The event promos will be displayed on the BEACH FASHION WEEK LA website, social media outlets, and through email blasts to our supporters.   Promos will also be carried out on some targeted third party websites in coordination with our targeted demographics.  BEACH FASHION WEEK LA website will be updated constantly with news about the event & will be displaying the press releases, and promotional business banners of all the sponsors involved.

 

PRINTED MEDIA

The event will have 10,000 printed flyers, as well as individual digital flyers to promote each participating entity and event day.  Event Posters will be printed for promtions at participating boutiques and businesses.

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IN-KIND LISTING DONATION

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BLUE CARPET EXPERIENCE

Blue Carpet

Lighting

Backdrop

 

WRAP PARTY EXPERIENCE

1 Hosting Restaurant

 

MARKETING COLLATERAL

10,000 flyers

30 Posters

200 Souvenir Journals

10 Pop Up Banners

 

RUNWAY SHOWCASE EXPERIENCE

Lighting

Pipe & Drape

Uplights

Media Riser

200 Gift Boxes

Swag Bag Promotional Product Donations